Maxim no to good opportunities! - instruction
Tracey ongoing her video assembly band 2 ½ years ago, and after struggling all through the start-up phase, she was after all reaping the fruits of her labor. When we talked, it was clear that she was ready to move on and upward but didn't know how to go about doing it.
"I am so busy these days, but I'm still not being paid the level of work I want," Tracey told me. "I actually want to get in with some larger companies, but I'm all the time scrambling to get my contemporary projects done. "
"When I first ongoing my business, I just sought after to get some clients, any clients. Now, I have ancestors mission me up to do jobs for them, but those aren't the jobs I want anymore. I mean, I need them, but I also want to start doing superior projects for better clients. "
"All the colonize business me are small affair owners I've met at the networking meetings I attend. I know we talked beforehand about the fact that I'm not going to meet the reps from the big companies there, so I need to acquire a atypical marketing plan to reach them, but I just don't have the time. I keep assessment I'll reach a point where I've got clothes under control, so I can start pursuing the better guys, but I never get there. "
It was clear that Tracey was exhausted from going because of the same cycle over and over again, so I belief I would give her brain a acquittal by attractive her back in time. "Do you commit to memory when you told me about that guy that you met at a networking appointment last year? He was discrimination you about construction him a video, but you exceedingly didn't see the chance there. He didn't seem to have any money budgeted for it and didn't have a clear conception of why he considered necessary it and what he would use it for. You just didn't feel like he was a good prospect, so you told him that you were too busy to take on his project. "
"Yeah, what about him?"
"Well, there was a time when you would have seen him as a viable prospect. You would have set up a meeting, spent a few hours going to/from the meeting, spent a few more copy up a proposal, to be found copious follow-up calls only to learn that there was at the end of the day no attempt of being paid a dime from this guy. Over time, you cultured to lessen prospects, so you didn't waste your time. By the time you met that guy, you previously knew how to spot a bad chance and had residential the capability to say "no" to them.
"He was easy to turn down. He just didn't have a clue. There was no way he would have ever twisted into a paying client, so it wasn't hard at all to tell him that I couldn't help him out. But, I'm not discussion about ancestors like that. The associates business me are good prospects, but the projects they need me to do are just small. I just want to start being paid some larger projects too. "
"Well, you say you've been difficult to get about to marketing to superior companies for the past eight months, right? But yet, you go on to go round-and-round eager that you'll out of the blue find the complete minute to work on your marketing plan to reach the larger companies. It hasn't happened yet so, just for a moment, let's fake that this cycle will go on indefinitely. What do you think it will take to break it?" I asked her.
"I don't know. I keep before you for the right time when belongings slow down, so I guess the cycle will end when clothes slow down a sufficient amount for me to think about it. I was on tenterhooks the summer would give me a break, but it didn't. Maybe the holidays?"
Tracey was doing what a lot of us have done at some time or another. She was charter her affair run her as a replacement for of her consecutively it. So, the summer didn't break the cycle and the holidays won't break the cycle. SHE looked-for to break the cycle.
What I asked her to do is to start to differentiate amid good opportunities and great ones. She'd academic a short time back how to say "no" to bad opportunities. What she looked-for to learn to do now is how to say "no" to good opportunities, so she could say "yes" to the great ones.
Most of her incoming phone calls were good opportunities, but the great ones were ones that she would need to put crack into pursuing. There was an break lost at some point in the eight months she full with small projects. She lost the opening to be construction contacts at the better companies, to be doing jobs for the superior companies, and to be adding up senior level projects to her portfolio.
Over the next month, we assessed the reasons at the back of why she was hire her big business run her. Was she ready for the transition or was she rushing it? Maybe she exceedingly required to just stick with doing what she knew she could do well. Larger clients could potentially demand her to do belongings she didn't have encounter doing yet. Is that scary, I asked her.
It also takes a altered advance to reach and pitch better clients. Was she ambiguous about what marketing methods to use to reach them? Or did she know that cold-calling was the best way to reach her aim marketplace but didn't want to have to make the calls? Or maybe she was fearful of business meeting with some big executive of a multi-million cash company.
After operational all through some of the capability blocks, Tracey laid out a plan for marketing to the big companies in her area. She contracted an aide to make the preliminary phone calls to lessen prospects and set up meetings. Once the meetings were set, Tracey felt fully certain in presenting her armed forces to the decision-makers. Contained by 2 ½ months, she had two new "bigger" clients and was outsourcing some of the less significant jobs to colleagues she had met all through her networking meetings.
Take a note from Tracey -- learn to say NO to good opportunities, so you can say YES to the great ones!
Are you maxim "yes" when you must say "no"? Here's how to find out. Ask manually the subsequent questions:
The deal with to be a consequence is to:
It's a BAD chance if:
It's a GOOD break if it:
It's a GREAT break if:
About The Author
Kimberly Stevens is the biographer of the ebook series, *The Profitable Commerce Owner: A Step-by-Step Arrangement for Opening & Consecutively a Flourishing Benefit Business*. Download Example Chapters & get her free MiniCourse, *The 10 Most Customary Mistakes Affair Owners Make & How To Avoid Them* at: http://www. askthebizcoach. com/ebooks. htm; kim@askthebizcoach. com
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